When theatres and arts venues closed their doors due to the COVID-19 pandemic, the need to reach audiences through media platforms became critical. With support from the Irving S. Gilmore Foundation and local municipalities, Public Media Network assisted local arts organizations with the transition to online.

This initiative helped local groups, including Farmers Alley Theatre and The Kalamazoo Civic Theatre, to produce virtual performances for their audiences. In addition, music groups like the Kalamazoo Bach Festival collaborated with Public Media Network to produce their traditional holiday and spring concerts for their audience in an online format. Public Media Network’s team worked with these arts organizations to create complex videos combining multiple performers into an online arts experience.

The Fall Bike Celebration, El Concilio, Wellspring/Cori Terry and Dancers, and the Arts Council of Greater Kalamazoo reached new audiences for traditional in-person events through video concerts, presentations, interactive fundraisers and discussions. Many people enjoyed concerts featuring local musicians that were traditionally part of an in-person summer concert series.

The Kalamazoo Valley Blues Association produced videos for the 2020 Blues Fest through media production facilities at Public Media Network, exposing current and new audiences to this artform. In addition, content was developed to support local arts collaborations and Black voices in the arts.

Through guidance, training and production support, many arts performances will reach new audiences as they continue to broadcast on Public Media Network, showcasing the diverse and rich arts community in Greater Kalamazoo.

For more information, visit www.publicmedianet.org